Getting Your Real Estate Life Together
EPISODE NINETEEN - Getting Your Real Estate Life Together with Ross Seligman

EPISODE NINETEEN - Getting Your Real Estate Life Together with Ross Seligman

January 22, 2021

Ross Seligman is the Real Estate Principal Broker with Living Room Realty, but you may recognize him better as the creator of the Sphere business management system for real estate agents. Ross is passionate about people and real estate.

With years of experience representing buyers and sellers all throughout the Portland Metro Area, he and his team have a proven track record of outstanding, top-level service and results.

Let’s dive in and learn from Ross how he was able to scale several successful businesses while lowering the amount of hours spent on it. 

[00:01 - 07:00] Opening Segment

  • I introduce today’s guest, Ross Seligman

    • Entrepreneur at heart
    • Creator of Sphere 
  • Ross talks about his background with Sphere
    • Not just CRM - Relationship-based Real Estate 
    • A scalable business model while lowering weekly hours 
    • Doing the 5% most important work and leaving the rest 

[07:01 - 19:11] The Surprising Benefits of Building a Team

  • Ross talks about his experience building a team 
  • Ross talks about being one who needs Sphere 
    • A modular system that can be configured around the team
    • For realtors created by a realtor 
  • Solving the communication challenges all Realtors face
    • The drop off after hitting milestones 
    • How Sphere picks up the ball 
  • Sign up for a 30-day trial 

[19:12 - 27:31] Freeing Up Your Time and Lowering the Overwhelm

  • Ross shares the best time to build a team 

    • Needing to make a choice 
    • Making time for other things 
    • Ross’ process of building his current team

[27:32 - 37:08] Realtors Need Start Knowing Other Realtors

  • Ross talks about why people are selling and where they’re going 

    • Portland's landlord laws
    • Finding people’s plan b
  • The importance of networking with other realtors 
    • What's happening in the market 
    • How Ross keeps track of his network 
  • You have the power to say no to a business that doesn’t fit you 
    • Learning the hard way
    • Using referrals 

[37:09 - 40:52] Closing Segment 

  • Where you can find Ross 

    • Links below 
    • Reach out and start growing your business 
  • I talk about the 30-day ‘no-posting’ break 
  • Final Words

Tweetable Quotes:

"I have made the client experience to be the number one importance of the team…” Ross Seligman

“I’m as equally into wanting to have more business done, make more money, have more relationships, all of that - as I am about having a life outside of real estate. I want both simultaneously and I believe it’s possible.” - Ross Seligman

Resources Mentioned: 

You can connect with Ross on LinkedIn, Instagram, and Facebook, to continue the conversation. Also, visit http://www.ownitportland.com/  to learn more about his space in Real Estate.

 

You can connect with me, Tracey Hicks, on LinkedIn and Facebook. Check out my website, https://allthingsrealestatestore.com, so you can stay up to date on our latest promos and sales as well as find any product you need to get your real estate life together! Feel free to email me at hello@allthingsrealestate.com, I’d love to hear from you.

LEAVE A REVIEW + Share with someone who wants to scale up their real estate skills and reach financial freedom.

Real Estate Bytes - Millennial Hombuyers

Real Estate Bytes - Millennial Hombuyers

January 15, 2021

If you're working with a millennial or seeking them out, this is for you! For this week's Mini Byte episode, we're sharing a few tips on what millennial homebuyers are looking for in an agent. From getting tech savvy to house hunting essentials, you'll be equipped with the key assets for creating a life-time relationship with your new clients!

EPISODE EIGHTEEN - Getting Your Real Estate Life Together with Shelley Zavitz

EPISODE EIGHTEEN - Getting Your Real Estate Life Together with Shelley Zavitz

January 8, 2021

What can you do that will make you just 1% better each day? Let’s find out together with today’s guest and my friend Shelley Zavitz! Shelley is a full-time agent with Dwell Realty and works tirelessly for her clients to make sure transactions go smoothly, whether the client is buying or selling a home. With her knowledge and skills, In my opinion, she is the real estate queen of Portland. She is also the author of the new book, Your First 365 Days in Real Estate.

 

So let’s jump right into this episode where I’ll be talking with Shelley about becoming a full-time realtor while also being a full-time writer.

[00:01 - 09:17] Opening Segment

  • I introduce today’s guest, Shelley Zavitz

    • How I know Shelley 
    • Realtor in Portland at Dwell Realty 
    • Writer of Your First 365 Days in Real Estate 
  • Shelley gives background about her writing process while also being a realtor 
    • Writing during the second year in real estate 
    • The “why” behind writing the book 
    • Keeping the style consistent with her personality 
  • Shelley talks about what she put into her book 
    • Leaving the emotional experience of the first year in the book 
    • Fighting imposter syndrome 
    • The fear of putting out the book

[09:18 - 22:42] Success is in the Consistency 

  • Shelley’s experience building a business in a new place 

    • Previous skills 
    • Affirmation from trusted people 
    • Getting started 
    • The importance of community and growing a niche
    • Missteps along the way
  • Shelley talks through her CRM process 
  • The importance of connections 

[22:43 - 40:21] Key Elements You Need to Build Your Business

  • Shelley shares how her community and connections impacted her business 

    • Accountability and coaching experience 
    • Mutually available as a go-to 
    • Building a knowledge base 
  • Being a full-time realtor is like being a business owner
    • Wearing all the hats
    • The importance of planning 
  • Shelley’s goal planning process
    • 1% better every day and Incremental planning 
  • The value of using Homebot
    • Links below
    • Thinking of your house as an investment 
  • Getting investors and partners 
    • Shelley’s story of a valuable partnership 
    • Being intentional and specific 

[40:22 - 45:20] The Critical First 6 Months

  • How Real Estate agents typically think 

    • Incremental thinking
    • Importance of long term thinking & the 5-year mark 
  • The importance of the first 6 months 
    • Learning on the job 
    • Don’t give your data-base away 
    • Knowing what you want out of your real estate business 

[45:21 - 57:11] Closing Segment

  • Shelley talks about New Agent 365 Missions

    • Link Below
    • 86% of agents don’t have any business or sales experience 
    • Teaching prospect, mindset, and finances 
    • 12-week course requiring mission steps 
    • Sign up for the next, March 29th, 2021 
  • Shelley tells a story about her home inspector 
  • Where you can find Shelley and her book
    • Links below 
  • Final Words

Tweetable Quotes:

"If you don’t consistently do something, you’ll never find success. Success is in Consistency and Preparation, that’s it.” - Shelley Zavitz

“Community supports a business… It’s your community that wants to pour into you, and you have to become worthy of that.” - Shelley Zavitz

“If I wake up today and I’m just 1% better, in one hundred days I’ll be 100% better. So what can I do to be 1% better?” - Shelley Zavitz

Resources Mentioned: 

You can connect with Shelley on Facebook, LinkedIn, and Instagram to continue the conversation. Also, visit her website https://www.shelleyzavitz.com to learn more and get in touch. 

You can connect with me, Tracey Hicks, on LinkedIn and Facebook. Check out my website, https://allthingsrealestatestore.com, so you can stay up to date on our latest promos and sales! Feel free to email me at hello@allthingsrealestate.com, I’d love to hear from you.

LEAVE A REVIEW + Share with someone who wants to scale up their real estate skills and reach financial freedom. 

Real Estate Bytes - The Power of Branding - It’s not what you think it is.
EPISODE SEVENTEEN - Getting Your Real Estate Life Together with Patrik Antich and Thomas Shapiro

EPISODE SEVENTEEN - Getting Your Real Estate Life Together with Patrik Antich and Thomas Shapiro

December 21, 2020

Meet Patrik and Thomas, the Oregon/Washington based duo with Piece of PDX Realty. For this week's podcast episode, Patrik and Thomas tell us about which systems they utilize, staying positive for clients during the pandemic, fostering relationships with other real estate agents, and why their partnership works so well.

 

1:01  How they structure their business and break up tasks and why they did it this way  

2:00 How Thomas first began putting himself out there in Portland, and as things grew, it became necessary to bring on an assistant.  

4:00(?) About putting yourself out there. Patrik’s story of his early hustle in Portland

5:25 Patrik’s story how he go into real estate, working from the paper work angle 

6:20 Benefits and draw back to being born and raised somewhere or moving there fresh as a real estate agent

06:39 How they approached marketing at the beginning

7:00 How Thomas marketed himself outside Facebook as a bartender and then as a Realtor assistant

11:18 The positives of building confidence as a Realtor with he support of someone else

12:30 How Thomas got into the business

13:51 How they’re business is structured and working with a CPA 

16:20 The tools they use for marketing and how their tools highlight why they are great partners

19:20 The CRM they use, how they chose it, and how it’s automations help them with follow ups

22:20 Who Thomas goes to for support in the the real estate community 

23:59 Why it’s important to have good relationships with colleagues in the real estate market.

25:42 How clients are currently handling the crazy market in Portland and how the company is prepping them

27:43 Using media platforms like Podcasts or YouTube to inform and connect to  their audience

31:20 Client events and how they began doing them during Covid to still give them a positive experience

35:26 Where to find the company online

36:40 How fostering authenticity in their brand marketing helped them grow in all of their work relationships

Real Estate Bytes - Vision Board Strategies
EPISODE SIXTEEN - Getting Your Real Estate Life Together with Lettely Foster and Elisa Dieme Erlich

EPISODE SIXTEEN - Getting Your Real Estate Life Together with Lettely Foster and Elisa Dieme Erlich

December 11, 2020

Meet Lettely and Elisa, Florida based agents with Hamilton and Associates Real Estate Firm. First meeting in real estate school, they discovered their shared French background, and eventually began working together. With only 3 years in the field, these two ladies who are already making strong connections in the real estate community. In this podcast episode, we talk about how they came to form their business. how real estate school works, utilizing social marketing, and the importance of long term relationships. 

 

1:00 Lettely’s bio

 2:45 Elisa’s bio

4:23 Real estate school and how it works in Florida

8:35 How connections to prior jobs helped them get other jobs

9:40 Working in funeral real estate and probates and it’s special needs

11:33 Fostering a relationship in funeral without awkwardness

13:19 Elisa on choosing an agency and then choosing to leave

15:30 How a family office, good environment, and room for relationship growth enticed her to join Lettely 

17:57 How they set up working together including how they share leads and communications

22:17 Discussing CRMS and finding one that you actually use

26:42 Managing social media

27:58 Lettely’s experience with a stalker on social media and how it changed how she’s posted

28:41 Social Media Now and how Elisa has her back into Instagram

30:20 How Elisa, a media marketer sets up her page  

32:20 working with a person or automated system with social media and staying responsive 

36:00 Other things they’re doing besides social media including door knocking on bikes

38:37 Using flyer bailouts and using any time to capture media and seek lead generation

40:31 Engaging with international clients

42:56 Importance of building relationships in real estate

45:50 Where to find them

Real Estate Bytes - Ways to Thank Your Clients
EPISODE FIFTEEN - Getting Your Real Estate Life Together with Fred & Keeley Mannila

EPISODE FIFTEEN - Getting Your Real Estate Life Together with Fred & Keeley Mannila

November 20, 2020

Meet Fred and Keeley - the husband and wife team behind Bend, Oregon based “Fred Real Estate Group". With over 100 brokers, they’re the largest firm in Central Oregon. Even as a large size group, they are unlike a corporate-run business. They take an intentional approach to creating a company culture that is centered around authenticity and relationships. Staying away from competitive styles of marketing between agents, they put a strong emphasis on creating a collaborative environment. This is also the secret to their success that has led them to 20 years of marriage. On top of that, they have consistently come in at #2 in the Central part of the state. Find out how Fred and Keeley are staying ahead of the curve in this week's podcast episode. 

 

01:10  How it all began after Fred lost his job in 2001 after the 911 attacks, getting his real estate license in Portland, to eventually leaving corporate real estate and launching Fred Real Estate Group with Keeley.

6:10 Tracey on staying true to yourself and what you do well 

07:49 Keeley on her role with the company as a self-trained marketing lead learning as she went, her background and how these formed their company culture

12:08 Tracey on how real estate company culture has shifted  away from corporate style firms

14:02 Fred and Keeley on how their focus camaraderie leads to a positive, open, and communicative company environment, building better agents

19:38 The reality of the challenges of being a real estate agent

23:46 Tracey and Keeley on coming back to core ethics, keeping it simple with tools and avoiding “shiny object syndrome”

28:36 Tracey on the biggest mistake she made in her real estate career

29:28 The systems Fred Real Estate uses to run their company

31:10 How keeping marketing from being copy/paste generic breaks through to consumers without making it complicated

34:43 Balancing life and company as a married couple with a family after 20 years

36:33 How they met and how their different approaches unite with what they have in common to form a strong family bond

39:26 On putting family first before the company and finding that balance

43:43 On how that balance translates directly back to the culture of communication in the company

45:22 Where to find them online

47:03 Closing thoughts on how having a different model and community

 

 

Real Estate Bytes - Reconnecting with Neighbors

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